Is it strange that i find paper advertising booklets more exciting than internet based ones?
Perhaps it is, but when a magazine for fashion label COS arrived with my monthly edition of British Vogue, i had to read it before even opening the main magazine. [Believe me, thats a big deal.]
And once opened, i was impressed. COS is a label of women's and menswear which specialises in basic designs with sharp tailoring with low prices. [which i personally think is never a bad thing] The booklet wasn't all advertising, with pages of inspiration, from places to people that were both amusing and intresting to read. There were pages of basic black and white shots of the simple clothing shot by Willy Vanderperre, which was refreshing compared to the complicated campaigns of the major fashion houses. Then came a prettier line called 'Remix' that featured a more complicated range of designs, showing basic black and jewel colouring teemed with graphic lines.
See the whole booklet here: http://www.cosstores.com/cos-spring-summer-2008.pdf
Well, i'm off to my beloved Cambridge to shop tomorrow, so i'll be posting my purchases soon. Have a good easter everyone!